IBF Trainers
Personal training teams embedded inside existing gyms, giving members consistent coaching and gyms a scalable new revenue stream.
- Stage
- Growth
- Industry
- Sport
- Team
- 1 member
The problem
For members of large gym chains, personal training is often fragmented or non‑existent: no clear process to find a coach, inconsistent quality between trainers, and little ongoing follow‑up. Members don’t get the structured plan and accountability they need, and gyms leave a significant revenue opportunity untapped. For trainers, working “alone on the gym floor” usually means: no fixed income, no real structure, and starting every month from scratch in terms of clients and earnings. For gym chains, building a consistent personal training operation in‑house is hard: recruiting and training coaches, setting standards, managing performance and making sure every location offers the same level of service.
The solution
IBF Trainers builds and operates personal training teams inside the gyms where people already train. - We recruit, train and support personal trainers under a shared standard of technique, attitude and service. - Each gym gets a team that follows the same playbook: assessment, plan and follow‑up for every client. - Members get a clear, close and professional experience: a. choose a gym, b. meet the team, c. book an assessment. - Trainers get a real career path: employment contracts, growing income potential and the support of a team and central operations. - Gym chains get a turnkey personal training operation: selected trainers, zero operational overhead and a service already validated in networks like Basic‑Fit, Synergym and Fitness Park. IBF combines on‑the‑ground teams with internal tools (CRM and processes) to ensure the experience is consistent, measurable and aligned with each brand.
Where they are now
IBF Trainers is already operating personal training teams inside gyms of several major chains in Spain, including Basic‑Fit, Synergym and Fitness Park. We have a proven model with active trainers, recurring clients and gyms that renew and expand the scope of the service. We are now focused on standardising operations across cities, strengthening our internal CRM and systems, and preparing the model to scale to more locations and additional chains.
Traction, milestones:
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Deployed teams of trainers inside gyms from leading chains in multiple Spanish cities.
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Validated value proposition for three sides: members (results and follow‑up), trainers (career and stability) and gyms (new revenue and better experience).
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Internal CRM and processes in place to manage trainers, leads and clients across gyms.
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Testing different commercial models with gym chains (revenue share, fixed + variable, different PT formats: 1‑to‑1, pairs, small groups).
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Next milestones: expand to more centres within current partners, open new cities, and deepen productisation of the “PT as a service” model.